Concept Make radiance a badge of honour for your skin. Turn relaxation into a force for beauty. Discover the new AQ. DECORTÉ AQ’s mission is to unlock the potential of each and every woman and bring out their own unique beauty and elegance. ＡＱ（Absolute Quality）, It is now 27 years since AQ’s début in 1990. AQ is the beautiful fruit of years of dialogue with the skin and minds of women and the devotion of unparalleled wisdom, technology, and passion for cosmetics It’s the ultimate in relaxation, resonating both in the skin and mind. Based on the concept of holistic beauty, AQ has taken a step further into the intricate workings of the mind to focus on skin responsiveness. DECORTÉ comes from the French word décoration meaning a decoration or medal. This name reflects our dedication to bringing out your inner beauty and making you even more radiant. The new AQ brings you relaxation and makes radiance a badge of honour for your skin. Absolute Radiant Skin Leaving your skin radiant and full of vitality In these modern times filled with excessive internal and external stress, the new AQ seeks to become touch the subtleties of the mind. Integrating a pleasing fragrance and texture with excellent skincare effects, our products evoke a blissful sense of love for your skin, while awakening the potential for beauty that lies deep within. That beauty is a firmness and suppleness that comes from within and a radiance that seems to glow from inside, full of vitality. Refining skin sensitivity: the “Absolute Formula” found only in AQ “When I’m relaxed, my skincare routine seems to be more effective.” “My skin is more vibrant and beautiful when I’m less stressed.” Every woman has noticed this. We focused on the mechanisms behind this phenomenon. The result was a unique approach that refines the “skin sensitivity” that beauty requires. When the skin is relaxed, it has a greater sensitivity, and is best equipped to be at its most beautiful. To create this state, we make effective use of relaxation to bring your skin the ultimate in radiant beauty. With specially-selected rare ingredients and special formulas and production methods using DECORTÉ’s superior technology, AQ transforms relaxation and the joy of skincare into beauty. Give your skin the royal treatment with products that provide the ultimate skincare performance. The most important thing to us is the instinctive pleasure felt by the skin and the mind alike. In addition to outstanding skincare effects achieved by cutting-edge research, development and technology*, we seek to create just the right fragrance and textures to enhance those effects. From the moment you touch one of our products, you’ll feel a sense of comfort as you are surrounded by the delicate fragrance. As you apply the product to your skin, the rich texture will feel as if it is melting into your soul. The product is absorbed perfectly, as if your skin has been longing to drink it in. And the radiance you see as soon as you apply it will leave you full of anticipation about what your skin will look like tomorrow. Experience AQ – each time you touch one of our products, each time you see its effects, your love for your skin will grow deeper. * Within DECORTÉ. *At the cosmetics descorte.
Holistic beauty from science & rare ingredients White Mucuna Bean Extract AQ contains plant extracts that give skin a radiance saturated with vitality. Like White Mucuna Extract, which enhances skin's responsiveness for total relaxation, resulting in better healing capabilities. Mucuna birdwoodiana stem extract and glycerin (moisturiser) White Birch Bark Extract The rare sap of white birch trees is rich in natural minerals and amino acids. Its concentration is particularly high, combined with an extract packed with the effects of white birch bark, a foundational ingredient for AQ. * White birch water (betula platyphylla japonica juice and birch extract) and glycerin (moisturiser) A Soothing Fragrance AQ recreates the scent of the night-blooming cereus said to only bloom once a summer's night. Its elegant fragrance is accented by a special soothing scent brings relaxation to your senses. Design Concept Our packaging has an elegant, engraved appearance that express the modern woman in abstract form. The gentle, beautiful curves of the containers represent the form of the body, and the “eye” shape as seen from above evokes the determination of modern women. The surface is decorated with a pattern resembling crystals and cut diamonds, expressing both boldness and luxury at once. Art DirectorMarcel Wanders See profile> Product List
