Point Makeup

Product Concept

―Miracle Metamorphose―

The butterfly has long captivated people all over the world
as a both a symbol of bewitching beauty, and of spiritual beauty.
The transformation, emerging from its chrysalis and spreading its gorgeous,
coloured wings, symbolises the mystery of life.
Through all things, we weave the life that is colour.
This is the birth of AQ MW makeup.

Design Concept

Design Concept

AQ MW. Charming and pure, like an angel. Somewhere,
a butterfly is radiating a light so bright it seems to burn.
Searching for something, it flutters around freely.
This is the moment of freedom that AQ MW will give to you.
Butterflies search for different colours in their worlds,
and the wonders that each season brings,
and transform these into a dazzling palette.
This butterfly has flown day and night to alight upon our
angelically charming and innocent AQ MW products,
where it rests its wings. Alighting like a soft and gentle kiss.
AQ MW products have been kissed by a butterfly with colours and patterns saturated through with radiance, decorated gorgeously with a solemn radiance. The time is now. The beauty of the butterfly has been interwoven complexly into intense colours, giving these products an eternal place in AQ MW, that provide a definite beauty to women. The kiss of a butterfly, becomes the kiss of a woman.

Marcel Wanders

Art Director
Marcel Wanders

See profile >

Eternal Moment
エターナル モーメント

The sparkle of showy yet warm beige pink, combined with a gentleness created by purplish brown line. Make your skin glow with charmingly lady-like lips highlighted with light-drenched pink cheeks. Feminine, elegant makeup to create a look that encapsulates a moment of pure bliss, elated yet at the same time relaxed.

① 『アイグロウ ジェム』
指先で表面をやさしくなでるようにして適量をとります。

② 『ラスティング ジェル アイライナー』
上まぶたの際と下まぶた目尻1/3まで描きます。

Makeup Data

Limited edition colour: from AQ MW Makeup Coffret VI

EYES:

  • AQ MW Eye Glow Gem PK881 limited edition colour
  • AQ MW Lasting Gel Eyeliner BR303 limited edition colour
  • AQ MW Elegant Mascara BK001 
  • AQ MW Pencil Eyebrow BR301 

LIPS:

  • AQ MW Rouge Glow PK861 Limited edition colour

FACE:

  • AQ MW Blush & Highlighter a limited edition colour
  • AQ MW Face Powder 80 

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Retro Noble
レトロ ノーブル

Eyes that radiate charm, with a Bordeaux shadow and upswept line to create an impression of feminine warmth, and the sparkle of gold that radiates with a delicate radiance while melding closely to your skin. Balanced with deep and creamy red lips, enjoy an elegantly feminine look that combines both sophistication and coquettishness.

① 『アイクレヨン』 BR321
(アイカラー)目尻~黒目の内側まで描いたアイクレヨンを目頭方向にぼかすことで、目もとに抜け感をあたえます。
(アイライン)目尻のラインは跳ね上げ気味にいれることで、愛らしさと強さをプラスします。

② 『アイクレヨン』 PK820
下まぶたの際に沿っていれることで涙袋を  強調し、愛らしい表情を引き立てます。

Makeup Data

EYES:

  • AQ MW アイクレヨン  Limited Edition  
    BR321 PK820
  • AQ MW アイグロウ ジェム GD083  限定色
  • AQ MW Elegant Mascara BK001 
  • AQ MW Pencil Eyebrow GY002 

LIPS:

  • AQ MW ルージュ グロウ RD457  新色
  • or
    AQ MW アール デ フルール RD412  新色

FACE:

  • AQ MW Secret Glow BE301 
  • AQ MW Blend Blush RD400 
  • AQ MW Face Powder 80 

NAILS:

  • AQ MW ネイルエナメル RD442  新色

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Retro Sensual
レトロ センシュアル

Brilliant eyes, with a deep purple shadow that conveys calm and quiet and a line drawn thickly on the outer corner of the eye, with the twinkle of gorgeous gold. Balance with deep rose lips, rich and glossy, for an elegant femininity that breeds a chic, sophisticated sexiness.

① 『アイクレヨン』 PU120
(アイカラー)目尻部分はやや太めにいれ、目尻を中心にぼかすことで深みのある目もとを演出します。
(アイライン)目尻のラインはやや水平気味にいれることで、落ち着きのある表情を引き立てます。

② 『アイクレヨン』 PK820
下まぶたの際に沿っていれることで涙袋を強調し、色気を感じさせる表情を引き立てます。

Makeup Data");?>

EYES:");?>

  • AQ MW アイクレヨン  Limited Edition  
    PU120 PK820
  • AQ MW アイグロウ ジェム GD083  限定色
  • AQ MW Elegant Mascara BK001 
  • AQ MW Pencil Eyebrow BR301 

LIPS:

  • AQ MW ルージュ グロウ RO654  新色
  • or
    AQ MW アール デ フルール RO614  新色

FACE:

  • AQ MW Secret Glow SP001 
  • AQ MW Blend Blush PK802 
  • AQ MW Face Powder 11 

NAILS:

  • AQ MW ネイルエナメル GY050  新色

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