For luminous, brighter skin.

Turn relaxation into a force for beauty, introducing AQ White Skincare.

DECORTÉ AQ’s mission is to unlock the potential of each and every woman and bring out their own unique beauty and elegance.

Since debut in 1990, ＡＱ（Absolute Quality）is the beautiful fruit of years of dialogue with the skin and minds of women and the devotion of unparalleled wisdom, technology, and passion for cosmetics.

It’s the ultimate in relaxation, resonating both in the skin and mind. Based on the concept of holistic beauty, AQ has taken a step further into the intricate workings of the mind to focus on skin responsiveness.

DECORTÉ comes from the French word décoration meaning a decoration or medal. This name reflects our dedication to bringing out your inner beauty and making you even more radiant. The new AQ brings you relaxation and makes radiance a badge of honour for your skin.