BRAND
STATEMENT

Embrace your true beauty.

Undeniable elegance born
from uncompromising Japanese craftsmanship

DECORTÉ

Pursuing outstanding beauty throughout our proud history as a cosmetics producer, our work embodies kihin, the Japanese concept of undeniable elegance that lies at the heart of beauty. This is reflected in our name DECORTÉ, which is derived from the French word decoration meaning honour.

Appreciating the essence of beauty, engaging the senses, and demonstrating care and consideration – these values embody the spirit of kihin. Led by this, DECORTÉ is committed to establish an understanding with each person who takes on this elegance and uncover what they need to embrace their true beauty.

DECORTÉ was founded by Kozaburo Kobayashi, a visionary passionate about creating extraordinary beauty products. Our affective engineering technology emphasises superior absorption, sensory pleasure, and vibrant beauty. Our remarkable results are the culmination of cutting-edge dermatological research incorporating regenerative medicine. Having the courage to innovate sets us apart in everything we do.

The secret to our success lies in the harmony between art and science, tradition and innovation, customers and staff. When these elements come together, only then are we able to deliver the true essence of holistic beauty.

DECORTÉ’s products are the ultimate merging of pleasure and results. Scents, textures and skincare benefits come together in an unforgettable moment that stimulates the senses. Within this moment lies our promise: A beauty that empowers all who embrace it.

Our mission is to provide everyone with limitless brilliance, releasing their distinctive beauty. Constantly innovating, DECORTÉ is committed to moving forward with distinction and realising true beauty for all.

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