CRAFTSMANSHIP

DECORTÉ continuously leads the way, producing several industry firsts. This is part of our culture of fostering craftmanship, the cornerstone of our identity.

Since being established in 1970, DECORTÉ has consistently produced revolutionary products, opening up new possibilities for the cosmetics industry. Our industry firsts include a liquid foundation for summer and the first two-way foundation for both wet and dry use.

1970The launch of a 20-carat gold pressed powder compact to mark DECORTÉ’s debut.
1973The launch of Marée liquid foundation, the first summer liquid foundation in the industry that does not require the use of water.
1978Released DECORTÉ Charmana, the industry’s first two-way foundation for both dry and wet use.
1986Launched DUMOLLE, the first time phospholipid biomimetic ingredients are used as an emulsifier.
1992The launch of Moisture Liposome, Japan’s first liposomal serum.
1997Introduced DECORTÉ White-Science Fresh Concentrate, the industry’s first powder serum (with hydrous powder).

Our expertise to produce industry-leading products was built upon the discerning use of meticulously researched raw materials. Since being established, we have continued to make the most of new materials. In 1974, ART DECORTÉ was at the forefront of the incorporation of Chinese herbal medicine and included an Asian ginseng extract called epicholestanol as a common beauty essence ingredient. In 1981, Ennoble was built on a cutting-edge anti-ageing concept while the release of DUMOLLE in 1986 marked the first time phospholipid biomimetic ingredients are used as an emulsifier. WRINKLE LOGIST, which was released in 2005, contained astaxanthin.

DECORTÉ has a multitude of products and series that have been nurtured and loved over the years, such as Moisture Liposome and AQ. This is why we have customers from all over the world who have been fans of the brand for so long. Valuing each and every one of them, we are committed that the evolution of our products must surpass their predecessors in terms of principle, technology and quality. This means delivering new value that goes beyond expectations, a mission we live by every day at DECORTÉ.