Embrace your true beauty.

 

BRAND
STATEMENT

Embrace your true beauty.

Undeniable elegance born from uncompromising Japanese craftsmanship

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BRAND HISTORY

 

 

ABOUT
THE BRAND
NAME

A name symbolising distinction through beauty.

Born from within and radiates to reveal your true beauty – a decoration of distinction.
Our desire to share this true beauty with all is reflected in our name, DECORTÉ.

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CRAFTSMANSHIP

DECORTÉ continuously leads the way, producing several industry firsts.
This is part of our culture of fostering craftmanship,
the cornerstone of our identity.

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KEY BRAND VALUES

  • Breaking down barriers
    with the science of beauty

    When DECORTÉ was founded in 1970, cosmetics were solely focused on treating skin irritation. Our brand however focused on advanced ...

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  • Senses awoken
    by sensibility technology

    From skincare to base and colour makeup, DECORTÉ products incorporate phospholipids and other biometric ingredients that ...

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  • Unparalleled moisture*
    Multi-layered liposome capsules

    DECORTÉ introduced Moisture Liposome, the first serum in the industry to ...

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  • Design to lift your spirits,
    just by being there

    DECORTÉ is committed to constantly use the most cutting-edge technology and principles with the best materials while continuing ...

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  • The DECORTÉ motif
     

    The motif that adorns the walls of DECORTÉ counters features hexagonal shapes with flower-like symbols that represent beauty as a ...

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